Selecting the appropriate media requires an understanding of the media usage habits of the target market and then matching that information with the profile of each medium's audience. Infographics are a powerful form of visual media. Talking about managing and supporting mental health at work is a good step forward …

However, if other websites link to both versions of the page, the potential authority will be diluted. Even though Google doesn't map keywords from queries to pages like it used to, it still uses keyword phrases to help it understand site pages, so they're still a valuable strategic focus in …

What was meant to promote your page could, instead, hurt it. The easiest way to do this is to read your own website. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites" or sites that let …

Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. Which opportunities should be pursued first? Another tip is to make sure you do your research and examine which terms to target before you set out. Have you ever tried to buy an artisan large rocking …

Many times, content sharing is the key goal in of a social marketing program. A new group of agencies specializes in developing digital services. Search engine indexing is not an entirely automated process. Would an inexpensive antique rocking horses for sale do the trick? For example, you could search for …

General sites provide venues for interpersonal communication. Since the ascent of Google as the world's #1 search engine, links have been the primary concern of most SEO practitioners. If you're a small business owner with aspirations of getting your website to the first page of Google search results, there's a …

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Reason behind this statement is that Google is consistently making some changes in search engine. Start by getting into the mindset of a casual …

Every city needs amenities such as power, roads, etc. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as …

To achieve success, companies integrate email marketing programs with other channels. Head terms are broad and short, often revealing little about topic and intent. Such content doesn't provide regular traffic. Always link back to vendors and brands you've worked with. Chances are that they will share your content if they …

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. SEO …