It sounds obvious, but a lot of content marketers still make vague, general content. Geo-targeting is essential and greatly improves open rates and click-through rates. Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. Have you ever tried to buy an artisan …

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. It takes …

Conversion optimization is kind of a big deal. If you're using AMP or PWA's, you are required to define your image dimensions in the source code. There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding …

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. So it makes sense to implore help from some of …

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don't make it looks like a photography blog. A strong online presence …

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. If you do nothing else, installing analytics software is the one …

But it's not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. A professional SEO agency can improve the search-engine friendliness of your website and produce content which raises your business' search engine ranking and can increase your positioning …

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like 'furniture', 'online shopping' is a very difficult task. In fact if you know how to optimize long tail keywords, you …

The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. For experienced marketing teams, the content creation process has become a high-level assembly line. Duplicate content is your website's worst enemy. Google is …