That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Pingbacks are notifications from your blog sent to other blogs when you mention an external post. If …

There are quite a number of different meta tags but we'll only be discussing the most common ones here. An advertising agency might have relevant experience without representing a competitor. Using a short url makes your web addresses easier to remember. This URL shortener you the opportunity to optimize for …

If your site isn't mobile-optimized you risk being out in the cold, in SEO terms at least. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Thinking of getting hair extensions? Lucy Hall and her team are experts at …

This is important because it prevents link building from becoming the sole focus of any of your clients. And that?s because search engine users rarely click past the first page for content they need. I'm not a big fan of manufactured goods. I prefer simple things like a super …

Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. Affective strategies should elicit emotions that lead the …

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Thin content is content with little added value. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page …

For example, you have been creating webpages and blog posts that are just 200-300 words. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. If content fails …

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal …

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …