In time, that will be sufficient to build your audience and capitalize on the search traffic that comes from those highly-specific, long-term keyword phrases. Google has evolved considerably from its humble origins in 1993 . When beginning an advertising program, deciding whether to use an in-house advertising group or an external …

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. During the life of any website pages come and go. It's perfectly normal to remove a page, but …

Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. As a business owner, you want your site to show up in results when it's highly relevant to the user. Depending on the situation, SEO may …

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Starting with the general pages of your site, make sure that the content is easy to read and never give into the temptation of Subheadings (header tags …

As we have stated, Off-page SEO is not solely about link building. Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. While it was very simple to link a keyword to traffic in the past, it has become very difficult because …