The tightening up of rich cards

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. After all, if the answer to a question can be supplied directly in Google …

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Takeaway tips for backlinks

Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. Blogs, whether company-sponsored or posted by individual internet users, create a new form of …

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Search marketing implications related to 301 redirects

Note that this doesn't mean you should arbitrarily change your content around every month or two simply to have "fresh" material. So, I think each person in SEO has to work hard to develop good, credible sources of information. A funny message offers intrusive value and attracts attention. Technical SEO …

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Pay attention to rankings

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. Important elements of a website redesign oftentimes …

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Improve engagement by utilising widgets

SEO often succeeds more than any other form of digital marketing as they reduce acquisition costs for new customers. Duplicate content is an important issue to check for during your SEO audit. Quality images, tagged with good keywords, can also help your rankings with search engines. Plenty of information, and …

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Warning: These mistakes could destroy your analytics

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Tutorials and top-ten list articles are a couple …

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