It's tempting to include your target keywords as frequently as possible throughout your site, but remember-Google doesn't work based on one-to-one correlations anymore. And you could end up paying a very steep price because you didn't play by the rules. I worked with a fabulous digital agency on an interesting …

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Good. Children love playing on outdoor fitness equipment - didn't you when …

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. SEOs should operate in a similar style to David Bowie; with his tireless evolution and collaboration between channels, habitual artistry, and …

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website's data can be done through Google Analytics and Google Search Console. Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure …

You don't have to interrupt their favorite TV show, you don't have to take up space on a page where they are reading a news article. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes …

No system will ever be perfect. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers …