As you might imagine, there's a right way and a wrong way to do it. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. If there were too many banner ads placed at the …

Often a tidy of your settings or use of what are called canonical tags can help remedy the situation. Once they get going, they'll learn your brand inside and out, so you won't have to worry about the misalignment of goals. Every page should be given a title that describes …

Throughout the years, SEO has changed substantially. Many people don't even bother to look in Google for news. Image optimization creates many advantages such as additional ranking opportunities (show up on Google Image Search!). There are so many examples of rockinghorses but finding one to purchase is difficult. Have you …

Many webmasters see Panda as a type of Google penalty-but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. People continually say that SEO …

Check out my Complete Guide to Link Building to find the best methods currently in use. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it's widely accepted as a best practice to remove these from your SEO phrase, sometimes removing …

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines …

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators." The search operators can be used to drill down on concepts with Google and provide …

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of …

The most common solutions to fix this consist of using absolute path URLs (including the "http://www.domain.com" portion) coupled with ensuring that canonical URLs always use the HTTP version. It's really a simple concept, just give them what they want and you'll see an increase in search engine …

This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms-clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. So, no right way to do it, takes …