The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. For experienced marketing teams, the content creation process has become a high-level assembly line. Duplicate content is your website's worst enemy. Google is …

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators." The search operators can be used to drill down on concepts with Google and provide …

Every city needs amenities such as power, roads, etc. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as …

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Instead of searching for running shoes, a …

Sometime you heard that Seo is dead, but no it's not actually dead. Individuals stay in touch, learn what others in their networks are doing, share events in their lives, and make new friends. You may not want certain pages of your site crawled because they might not be useful …

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of …

SEO often succeeds more than any other form of digital marketing as they reduce acquisition costs for new customers. Duplicate content is an important issue to check for during your SEO audit. Quality images, tagged with good keywords, can also help your rankings with search engines. Plenty of information, and …

To achieve success, companies integrate email marketing programs with other channels. Head terms are broad and short, often revealing little about topic and intent. Such content doesn't provide regular traffic. Always link back to vendors and brands you've worked with. Chances are that they will share your content if they …

No system will ever be perfect. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers …

This is a data lake that has gone bad (or was never good). Instead of simply copying these phrases, youull write your content with the intent to actually answer them! While it is possible to use SEO on the same pages over and over, you'll find that it's a lot …

Members of the buying center in a business are human. There are enough studies done by leading SEO experts out there that suggest that there's a high correlation with optimizing them and higher rankings in SERPs. To understand the challenge you face to rank well in your niche, or to …

If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think. And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about …

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

SEM and SEO can be difficult topics to understand. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Although these citations are indeed helpful across the board, they are …

The most common solutions to fix this consist of using absolute path URLs (including the "http://www.domain.com" portion) coupled with ensuring that canonical URLs always use the HTTP version. It's really a simple concept, just give them what they want and you'll see an increase in search engine …

As we have stated, Off-page SEO is not solely about link building. Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. While it was very simple to link a keyword to traffic in the past, it has become very difficult because …

In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. Oracle, IBM DB2, and Microsoft SQL …

This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms-clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. So, no right way to do it, takes …

Typically, two elements stand out-customer evaluations of the brand and the brand's standing relative to the competition. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. Make it clear …

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. SEO …

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Tutorials and top-ten list articles are a couple …