Things to avoid when dealing with link bait

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Reason behind this statement is that Google is consistently making some changes in search engine. Start by getting into the mindset of a casual …

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Which Factors Make a Site Rank Well With Bing

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like 'furniture', 'online shopping' is a very difficult task. In fact if you know how to optimize long tail keywords, you …

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Why RSS feeds matter

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal …

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Learn to do authority sites like a professsional

Your evergreen post will be the ultimate resource for the topic you cover. The explosion of digital media, new information technologies, and social media strongly influences IMC programs. Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking …

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Don't forget about onsite SEO

The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. For experienced marketing teams, the content creation process has become a high-level assembly line. Duplicate content is your website's worst enemy. Google is …

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Using citations strategies like the pros

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators." The search operators can be used to drill down on concepts with Google and provide …

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Find a simple guide to citations and read up about it

Every city needs amenities such as power, roads, etc. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as …

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The worst advice I've heard about blogs

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Instead of searching for running shoes, a …

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How to turn text links into success

Sometime you heard that Seo is dead, but no it's not actually dead. Individuals stay in touch, learn what others in their networks are doing, share events in their lives, and make new friends. You may not want certain pages of your site crawled because they might not be useful …

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What is Off page optimisation?

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of …

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Improve engagement by utilising widgets

SEO often succeeds more than any other form of digital marketing as they reduce acquisition costs for new customers. Duplicate content is an important issue to check for during your SEO audit. Quality images, tagged with good keywords, can also help your rankings with search engines. Plenty of information, and …

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Having fun with landing pages

To achieve success, companies integrate email marketing programs with other channels. Head terms are broad and short, often revealing little about topic and intent. Such content doesn't provide regular traffic. Always link back to vendors and brands you've worked with. Chances are that they will share your content if they …

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I bet you didn't know this about nofollow links

No system will ever be perfect. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers …

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Identify and Track Your Best Prospects

This is a data lake that has gone bad (or was never good). Instead of simply copying these phrases, youull write your content with the intent to actually answer them! While it is possible to use SEO on the same pages over and over, you'll find that it's a lot …

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Include your target keyword within your URL

Members of the buying center in a business are human. There are enough studies done by leading SEO experts out there that suggest that there's a high correlation with optimizing them and higher rankings in SERPs. To understand the challenge you face to rank well in your niche, or to …

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Make it sufficiently broad in terms of onsite SEO

If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think. And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about …

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Take care when dealing with link research

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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The lazy way to keyword density

SEM and SEO can be difficult topics to understand. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Although these citations are indeed helpful across the board, they are …

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The secret to finding world class tools for metrics

The most common solutions to fix this consist of using absolute path URLs (including the "http://www.domain.com" portion) coupled with ensuring that canonical URLs always use the HTTP version. It's really a simple concept, just give them what they want and you'll see an increase in search engine …

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Who else wants to be successful with analytics

As we have stated, Off-page SEO is not solely about link building. Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. While it was very simple to link a keyword to traffic in the past, it has become very difficult because …

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Write a keyword-rich introduction about social media

In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. Oracle, IBM DB2, and Microsoft SQL …

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Proof That gateway sites Is Exactly What You Are Looking For

Typically, two elements stand out-customer evaluations of the brand and the brand's standing relative to the competition. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. Make it clear …

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To get fast rankings, you need citations

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. SEO …

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Warning: These mistakes could destroy your analytics

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Tutorials and top-ten list articles are a couple …

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