Mobile-First Indexing: Fix issues around scraping

The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. These pieces, like whitepapers, infographics, and entertaining videos …

more ...

Adjust your appearance in search by utilising content

Getting popular websites to link to your content is a key way to gain traffic and attract attention from search engines. That is why responsible backlink providers offer the "warranty period" of backlink validity. Unfortunately if you search to find an seo expert on the Internet, you will also find …

more ...


The tightening up of rich cards

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. After all, if the answer to a question can be supplied directly in Google …

more ...




Make bread crumbs your centre of attention

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will …

more ...



Lessons I learned about page impressions

Fortunately, the Web offers an online equivalent to word of mouth. Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. (If you're meticulous about developing rich what-why-how information in your …

more ...

Informative details on improving javascript

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website's data can be done through Google Analytics and Google Search Console. Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure …

more ...

The latest trends in webmaster tools

It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make - host in haste and repent at leisure. Authority is often used outside of Moz's metric to describe a …

more ...




Is this the end of webmaster tools as we know it?

For example, you have been creating webpages and blog posts that are just 200-300 words. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. If content fails …

more ...


Why RSS feeds matter

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal …

more ...

Learn to do authority sites like a professsional

Your evergreen post will be the ultimate resource for the topic you cover. The explosion of digital media, new information technologies, and social media strongly influences IMC programs. Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking …

more ...

Identify and Track Your Best Prospects

This is a data lake that has gone bad (or was never good). Instead of simply copying these phrases, youull write your content with the intent to actually answer them! While it is possible to use SEO on the same pages over and over, you'll find that it's a lot …

more ...

Make it sufficiently broad in terms of onsite SEO

If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think. And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about …

more ...

The secret to finding world class tools for metrics

The most common solutions to fix this consist of using absolute path URLs (including the "http://www.domain.com" portion) coupled with ensuring that canonical URLs always use the HTTP version. It's really a simple concept, just give them what they want and you'll see an increase in search engine …

more ...