Make a good use of SEO campaigns

It sounds obvious, but a lot of content marketers still make vague, general content. Geo-targeting is essential and greatly improves open rates and click-through rates. Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. Have you ever tried to buy an artisan …

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Learn to do local search like a pro

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. It takes …

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Make search queries a priority

You don't have to interrupt their favorite TV show, you don't have to take up space on a page where they are reading a news article. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes …

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Real Websites index faster

Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. As a business owner, you want your site to show up in results when it's highly relevant to the user. Depending on the situation, SEO may …

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Things to avoid when dealing with link bait

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Reason behind this statement is that Google is consistently making some changes in search engine. Start by getting into the mindset of a casual …

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Don't forget about onsite SEO

The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. For experienced marketing teams, the content creation process has become a high-level assembly line. Duplicate content is your website's worst enemy. Google is …

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Find a simple guide to citations and read up about it

Every city needs amenities such as power, roads, etc. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as …

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How to turn text links into success

Sometime you heard that Seo is dead, but no it's not actually dead. Individuals stay in touch, learn what others in their networks are doing, share events in their lives, and make new friends. You may not want certain pages of your site crawled because they might not be useful …

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What is Off page optimisation?

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of …

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Having fun with landing pages

To achieve success, companies integrate email marketing programs with other channels. Head terms are broad and short, often revealing little about topic and intent. Such content doesn't provide regular traffic. Always link back to vendors and brands you've worked with. Chances are that they will share your content if they …

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Take care when dealing with link research

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Who else wants to be successful with analytics

As we have stated, Off-page SEO is not solely about link building. Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. While it was very simple to link a keyword to traffic in the past, it has become very difficult because …

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Write a keyword-rich introduction about social media

In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. Oracle, IBM DB2, and Microsoft SQL …

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