The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of people. Appearing adjacent to the standard search results, the idea behind the knowledge graph is to provide a rich, comprehensive solution to the searchers query …

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Pingbacks are notifications from your blog sent to other blogs when you mention an external post. If …

Navigation bars: Most sites have navigation bars these days. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they …

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. During the life of any website pages come and go. It's perfectly normal to remove a page, but …

This is important because it prevents link building from becoming the sole focus of any of your clients. And that?s because search engine users rarely click past the first page for content they need. I'm not a big fan of manufactured goods. I prefer simple things like a super …

But if Google gets it wrong (and it does, quite often, contrary to what they might think), you risk having your content never rank for relevant search engine queries. When marketing managers carefully design all of the steps taken up to this point, the firm can integrate these activities. A …

As you might imagine, there's a right way and a wrong way to do it. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. If there were too many banner ads placed at the …

The dashboard for My Business gives you the opportunity to control all of your business' information from one place. You're also supposed to spell out numbers one through nine, including nine. Since as long as I can remember, Google has been telling us to create great content. Recently, I came …

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don't make it looks like a photography blog. A strong online presence …

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Thin content is content with little added value. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page …

General sites provide venues for interpersonal communication. Since the ascent of Google as the world's #1 search engine, links have been the primary concern of most SEO practitioners. If you're a small business owner with aspirations of getting your website to the first page of Google search results, there's a …

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. But there are many other things in play that are much less well known. If your objective is solely to …

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators." The search operators can be used to drill down on concepts with Google and provide …

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Instead of searching for running shoes, a …

No system will ever be perfect. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers …

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Tutorials and top-ten list articles are a couple …