I urge you to think about site submissions

However, if other websites link to both versions of the page, the potential authority will be diluted. Even though Google doesn't map keywords from queries to pages like it used to, it still uses keyword phrases to help it understand site pages, so they're still a valuable strategic focus in …

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Lessons I learned about page impressions

Fortunately, the Web offers an online equivalent to word of mouth. Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. (If you're meticulous about developing rich what-why-how information in your …

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This story about web portals will haunt you forever

Remember, earning rankings in Google is only part of the equation-you also have to persuade your new viewers to actually click through. More specifically, you may want to know the entry pages that contributed to these conversions. While this strategy has always worked, many people want to find the shortcut …

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Make a good use of SEO campaigns

It sounds obvious, but a lot of content marketers still make vague, general content. Geo-targeting is essential and greatly improves open rates and click-through rates. Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. Have you ever tried to buy an artisan …

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Reasons why you cannot learn webmaster tools well

Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. Affective strategies should elicit emotions that lead the …

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Learn to do local search like a pro

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. It takes …

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Design + landing pages = Greatness

Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you are. Emotions and other feelings can lead to poor choices. If the wrong …

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The back story of analysis

Conversion optimization is kind of a big deal. If you're using AMP or PWA's, you are required to define your image dimensions in the source code. There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding …

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Informative details on improving javascript

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website's data can be done through Google Analytics and Google Search Console. Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure …

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The latest trends in webmaster tools

It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make - host in haste and repent at leisure. Authority is often used outside of Moz's metric to describe a …

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Delete toxic links yourself

Thought and care should be given to social when formulating a search-program strategy. Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. A title should be 50-60 characters and a description should be …

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What can Twitter teach you about forums

PBN's are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them …

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Unexpected ways authority sites can impact your marketing efforts

The dashboard for My Business gives you the opportunity to control all of your business' information from one place. You're also supposed to spell out numbers one through nine, including nine. Since as long as I can remember, Google has been telling us to create great content. Recently, I came …

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Proof That keyword density Is Exactly What You Are Looking For

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. So it makes sense to implore help from some of …

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Make search queries a priority

You don't have to interrupt their favorite TV show, you don't have to take up space on a page where they are reading a news article. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes …

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Does the Yahoo indexer really care about bread crumbs

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don't make it looks like a photography blog. A strong online presence …

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Reasons that marketers love page impressions

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Thin content is content with little added value. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page …

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How Blogging Drives Customers to Your Website

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines …

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Carve out time for concentrating on SEO campaigns

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. It does so by focusing on, and fixing issues such as …

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Search marketing implications related to 301 redirects

Note that this doesn't mean you should arbitrarily change your content around every month or two simply to have "fresh" material. So, I think each person in SEO has to work hard to develop good, credible sources of information. A funny message offers intrusive value and attracts attention. Technical SEO …

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Follow the best practices outlined herein for URLs

General sites provide venues for interpersonal communication. Since the ascent of Google as the world's #1 search engine, links have been the primary concern of most SEO practitioners. If you're a small business owner with aspirations of getting your website to the first page of Google search results, there's a …

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Pay attention to rankings

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. Important elements of a website redesign oftentimes …

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Real Websites index faster

Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. As a business owner, you want your site to show up in results when it's highly relevant to the user. Depending on the situation, SEO may …

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Is this the end of webmaster tools as we know it?

For example, you have been creating webpages and blog posts that are just 200-300 words. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. If content fails …

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Hidden facts about webmaster tools

But it's not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. A professional SEO agency can improve the search-engine friendliness of your website and produce content which raises your business' search engine ranking and can increase your positioning …

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What everyone ought to know about hits

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. But there are many other things in play that are much less well known. If your objective is solely to …

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