Here's what industry insiders think about SEO

Navigation bars: Most sites have navigation bars these days. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they …

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Write a keyword-rich introduction about bread crumbs

In time, that will be sufficient to build your audience and capitalize on the search traffic that comes from those highly-specific, long-term keyword phrases. Google has evolved considerably from its humble origins in 1993 . When beginning an advertising program, deciding whether to use an in-house advertising group or an external …

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Choose the broad topics you want to rank for

SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. Google is a company …

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Beginner's guide to CTR

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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What are your objectives?

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. During the life of any website pages come and go. It's perfectly normal to remove a page, but …

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Informative details on improving indexed pages

As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. It's important to include keywords but also be as descriptive as possible so that both Google and readers know what your video will be about. A simple search on Google for SEO Services will …

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Takeaway tips for backlinks

Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. Blogs, whether company-sponsored or posted by individual internet users, create a new form of …

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Write about mobile search

Equally, if not more important, is compliance with W3C standards (industry accepted HTML standards) and a sitemap. And, where they miss the mark, you have a giant opportunity. What happens when you search for SEO Services for instance? Google Article Listings From Google's point of view, one should avoid keyword …

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Make bread crumbs your centre of attention

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will …

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Make use of free tools to check citations

There are quite a number of different meta tags but we'll only be discussing the most common ones here. An advertising agency might have relevant experience without representing a competitor. Using a short url makes your web addresses easier to remember. This URL shortener you the opportunity to optimize for …

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Short Story: The truth about widgets

This is important because it prevents link building from becoming the sole focus of any of your clients. And that?s because search engine users rarely click past the first page for content they need. I'm not a big fan of manufactured goods. I prefer simple things like a super …

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Answered - your burning questions about backlinks

But if Google gets it wrong (and it does, quite often, contrary to what they might think), you risk having your content never rank for relevant search engine queries. When marketing managers carefully design all of the steps taken up to this point, the firm can integrate these activities. A …

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Accurately summarize the page including details of social media

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. SEOs should operate in a similar style to David Bowie; with his tireless evolution and collaboration between channels, habitual artistry, and …

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Monitor Google My Business

As you might imagine, there's a right way and a wrong way to do it. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. If there were too many banner ads placed at the …

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I urge you to think about site submissions

However, if other websites link to both versions of the page, the potential authority will be diluted. Even though Google doesn't map keywords from queries to pages like it used to, it still uses keyword phrases to help it understand site pages, so they're still a valuable strategic focus in …

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Lessons I learned about page impressions

Fortunately, the Web offers an online equivalent to word of mouth. Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. (If you're meticulous about developing rich what-why-how information in your …

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This story about web portals will haunt you forever

Remember, earning rankings in Google is only part of the equation-you also have to persuade your new viewers to actually click through. More specifically, you may want to know the entry pages that contributed to these conversions. While this strategy has always worked, many people want to find the shortcut …

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Make a good use of SEO campaigns

It sounds obvious, but a lot of content marketers still make vague, general content. Geo-targeting is essential and greatly improves open rates and click-through rates. Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. Have you ever tried to buy an artisan …

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Reasons why you cannot learn webmaster tools well

Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. Affective strategies should elicit emotions that lead the …

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Learn to do local search like a pro

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. It takes …

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Design + landing pages = Greatness

Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you are. Emotions and other feelings can lead to poor choices. If the wrong …

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The back story of analysis

Conversion optimization is kind of a big deal. If you're using AMP or PWA's, you are required to define your image dimensions in the source code. There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding …

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