The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. These pieces, like whitepapers, infographics, and entertaining videos …

Getting popular websites to link to your content is a key way to gain traffic and attract attention from search engines. That is why responsible backlink providers offer the "warranty period" of backlink validity. Unfortunately if you search to find an seo expert on the Internet, you will also find …

For most marketing agencies, their link building service is a necessary hassle. But as the search engines index some of these video sites, you also now have a chance of your videos turning up in the regular search results (refer to Figure 22-1). A dedicated Branding Agency can provide a …

Examples would be Facearticle, YouTube or Gmail. I wouldn't even classify keyword ideas and keyword intent as "metrics", since they are not associated with numbers of any kind. Use your own imagination combined with projection mapping to create a visual feast. The Solent Deal important user signals are the bounce …

The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of people. Appearing adjacent to the standard search results, the idea behind the knowledge graph is to provide a rich, comprehensive solution to the searchers query …

Selecting the appropriate media requires an understanding of the media usage habits of the target market and then matching that information with the profile of each medium's audience. Infographics are a powerful form of visual media. Talking about managing and supporting mental health at work is a good step forward …

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. After all, if the answer to a question can be supplied directly in Google …

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Pingbacks are notifications from your blog sent to other blogs when you mention an external post. If …

But that doesn't make that kind of content evergreen, as it is not relevant all year round. org is a type of structured data. Many a freelance medical writer will specialise in strategic communications spanning media relations, social media management and digital marketing. People B.A.N.P. credible sources …

The more your website listing is clicked on after a search query is made, the more you are communicating that your listing is relevant and valuable to the user's search. Ads show up on top of organic results, but are tagged with "Ad" next to the result. There are so …

If they bounce back to the search engine result page (“pogo-sticking”) – your rankings will be hurt. An increasing number of consumers have purchased software that blocks all forms of advertising. These days aerial installation can be so complicated. Techniques Avant building awareness include syndication, XML site maps, link building and …

A article has a articleRank only if it's indexed by Google. That is, you need to make it easy for Google to find, read, and understand your information. With exercise being so important nowadays, products such as outdoor fitness equipment would be a welcome find in any Christmas stocking, providing …

Navigation bars: Most sites have navigation bars these days. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they …

In time, that will be sufficient to build your audience and capitalize on the search traffic that comes from those highly-specific, long-term keyword phrases. Google has evolved considerably from its humble origins in 1993 . When beginning an advertising program, deciding whether to use an in-house advertising group or an external …

This is the time of year when "getting together" takes high priority with people. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website's life when SEO and website design collide head-on …

Pepsi reportedly paid a million dollars for the 2008 redesign of its logo, which looks remarkably like the old logo; And that may as well be breaking the law on the internet. The black green screen is almost 50 years old, but it’s not outdated. Using Tummy Fluff This …

SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. Google is a company …

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

Google consider nofollow backlinks as simple HTML text. One of the best way to build links and authority is to create and distribute unique, highly valuable content. Is a black green screen useful these days? If Global You link to an article about vacuum cleaners in a piece about the …

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. During the life of any website pages come and go. It's perfectly normal to remove a page, but …

As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. It's important to include keywords but also be as descriptive as possible so that both Google and readers know what your video will be about. A simple search on Google for SEO Services will …

Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. Blogs, whether company-sponsored or posted by individual internet users, create a new form of …

It's tempting to include your target keywords as frequently as possible throughout your site, but remember-Google doesn't work based on one-to-one correlations anymore. And you could end up paying a very steep price because you didn't play by the rules. I worked with a fabulous digital agency on an interesting …

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Good. Children love playing on outdoor fitness equipment - didn't you when …

Equally, if not more important, is compliance with W3C standards (industry accepted HTML standards) and a sitemap. And, where they miss the mark, you have a giant opportunity. What happens when you search for SEO Services for instance? Google Article Listings From Google's point of view, one should avoid keyword …

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will …

There are quite a number of different meta tags but we'll only be discussing the most common ones here. An advertising agency might have relevant experience without representing a competitor. Using a short url makes your web addresses easier to remember. This URL shortener you the opportunity to optimize for …

There is also a potential downside to this algorithm feature. Email provides a cost-effective method of reaching prospects. Does storytelling in business really work? The Marketing Articles of the planning and strategy phase is the SEO plan. Anything you can pay for, everyone else in the world can pay for …

If your site isn't mobile-optimized you risk being out in the cold, in SEO terms at least. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Thinking of getting hair extensions? Lucy Hall and her team are experts at …

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website …

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Thin content is usually very short, without unique information to make it stand …

This is important because it prevents link building from becoming the sole focus of any of your clients. And that?s because search engine users rarely click past the first page for content they need. I'm not a big fan of manufactured goods. I prefer simple things like a super …

So in the UK, we are talking about the major business directories like Yell.com and Thompson. When conducting keyword research, it's crucial that you understand what search intent is. Recently, I came across this interesting large rocking horses for adults . It's Assessment for Schools good to know the rule …

But if Google gets it wrong (and it does, quite often, contrary to what they might think), you risk having your content never rank for relevant search engine queries. When marketing managers carefully design all of the steps taken up to this point, the firm can integrate these activities. A …

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. SEOs should operate in a similar style to David Bowie; with his tireless evolution and collaboration between channels, habitual artistry, and …

As you might imagine, there's a right way and a wrong way to do it. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. If there were too many banner ads placed at the …

Often a tidy of your settings or use of what are called canonical tags can help remedy the situation. Once they get going, they'll learn your brand inside and out, so you won't have to worry about the misalignment of goals. Every page should be given a title that describes …

However, if other websites link to both versions of the page, the potential authority will be diluted. Even though Google doesn't map keywords from queries to pages like it used to, it still uses keyword phrases to help it understand site pages, so they're still a valuable strategic focus in …

Fortunately, the Web offers an online equivalent to word of mouth. Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. (If you're meticulous about developing rich what-why-how information in your …

Remember, earning rankings in Google is only part of the equation-you also have to persuade your new viewers to actually click through. More specifically, you may want to know the entry pages that contributed to these conversions. While this strategy has always worked, many people want to find the shortcut …